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Is there still a place for the mighty pharmaceutical sales force?


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For the better part of the last decade, the diminishing role of the pharmaceutical sales representative as an integral part of the pharmaceutical sales model has been a hot topic. In the last six months, news of sales reps being banned from a large, acute-care hospital system made industry waves. A week later, pharma sales reps were under attack in Australia when a group of physicians banded together to start a “No Advertising Please” campaign designed to keep reps out.

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