

3 Ways Analytics Are Hurting Pharma Rep Effectiveness
Analytics are good. Just ask sales and marketing teams. Or ask the companies that aggregate, integrate, and clean the data. You can also ask the companies that provide the analytics platforms to give those of us without PhDs in Mathematics the ability to make sense of all that Big Data. Everyone seems to agree on the universal goodness of more analytics. However, there comes a tipping point in most things where more is not better. For example, an hour of exercise a day is som