DATA DRIVEN, ACTIONABLE RECOMMENDATIONS
Our science drives your results. Uplytic tools leverage your exisiting data and unlock the value in understanding the promotion response relationship.
UPLYTIC has developed a unique set of algorithms that are constantly improving through a machine learning, optimization process to allow your sales and marketing teams to make better decisions and deliver measurable results.
Data Aggregation
Signal Identification
Customer Segmentation
Behavior Modeling
Predictive Analysis
DATA MINING
DECISION TOOLS
Improved Targeting
Optimized Reach / Frequency
Alignment of Messaging with Behavior Profile
ROI Focus
Rx Volume Increase
Share Growth
Earlier Tx Initiation
Increased Engagement
BEHAVIOR CHANGES
Machine learning algorithm updated
Tactics validation
Sales-Op Best Practice Modeling
Continued Refinement of Optimized Strategy
ITERATION
Combining data can lead to very powerful insights, however small differences in meaning or the inclusion of noisy data can completely eliminate the value of your analytics. Uplytic includes a data integration layer to prepare your data for analysis.
The Uplytic analytics layer uses rep tactics / interactions and the resulting outcomes (Rx data) to create our predictive models. These models identify the most effective tactics for your sales and marketing teams.
Ultimately, we turn insights into actions - not simply more analytics dashboards. Uplytic delivers real, measurable value through action recommendations within your existing CRM /SFA tools.
No sales process disruption, no administrative burden, no intepreting complex analytics reports - just actionable recommendations that drive your results.
THE ARCHITECTURE
UPLYTIC DATA INTEGRATION
PREPARE DATA
● DATA CLEANSING
● REJECT HANDLING
MASTER DATA
● PRESCRIBER/PROFILES
● SALES TATICS
● PRODUCTS
METADATA
● BUSINESS GLOSSARY
● DATA LINEAGE
INTEGRATED DATA
● MASTER DATA
● INTERACTIONS
● OUTCOMES
SOURCE SYSTEMS
METADATA
BUSINESS DATA
CRM
(TACTICS/INTERACTIONS)
CRM
(TACTICS/INTERACTIONS)
ON DEMAND UPLYTIC ENGINE
PROVIDES REAL TIME DECISION SUPPORT
360 DEGREE VIEW OF CUSTOMER BEHAVIORS
BASED ON INTEGRATED, EXISTING DATA SETS
UPLYTIC PUTS ALL OF YOUR DATA TO WORK
TO FIND WHICH TACTICS DRIVE RESULTS
Simply and quickly see how Uplytic delivers an accurate view of
HCP behaviors to your sales and marketing teams.
THE TECHNOLOGY
