NEWS
May 18, 2015
For the better part of the last decade, the diminishing role of the pharmaceutical sales representative as an integral part of the pharmaceutical sales model has been a hot topic. In the last six months, news of sales reps being banned from a large, acute-care hospital system made industry waves. A we...
May 11, 2015
The first on demand, data driven HCP segmentation engine built specifically for biopharma.
May 8, 2015
In April 1969 Medical Marketing & Media published the results of an exclusive Detailing & Physician Survey, from which its editors concluded the following: The role of the pharmaceutical “detailman” will remain relevant, despite analysts’ contentions that computer machines may someday replace systems o...
February 13, 2015
Uplytic can finally link promotion and response for pharmaceutical sales and marketing teams. We leverage your company's big data to develop validated behavioral profiles of your key customers so you know what tactics are linked to outcomes.
Uplytic is able to do this in real time and within your exist...
December 4, 2014
In 2008, a Duluth-based hospital operator went on a purge. After scouring four hospitals and 17 clinics across northeastern Minnesota, SMDC Health System found 20 shopping carts worth of "clipboards, clocks, mouse pads, and stuffed animals," as the AP reported at the time. It packed them up and shippe...
May 13, 2014
In the old days, sales representatives from drug companies would chat up local pharmacists to learn what drugs doctors were prescribing. Now such shoulder-rubbing is becoming a quaint memory — thanks to vast databases of patient and doctor information being used by pharmaceutical companies to market dr...
February 12, 2014
For an industry full of brilliant scientists, pharmaceutical companies are slow to adopt evidence based sales methodologies. Here’s why.
Pharma companies spend impressive amounts of money on the clinical development of drugs to bring them to market. A significant portion of this investment is in clin...
January 26, 2014
Analytics are good.
Just ask sales and marketing teams. Or ask the companies that aggregate, integrate, and clean the data. You can also ask the companies that provide the analytics platforms to give those of us without PhDs in Mathematics the ability to make sense of all that Big Data. Everyone seems...
