Is there still a place for the mighty pharmaceutical sales force?
For the better part of the last decade, the diminishing role of the pharmaceutical sales representative as an integral part of the...
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Uplytic/HCP - the Science of Segmentation
The first on demand, data driven HCP segmentation engine built specifically for biopharma. #video #segmentation
Rep and a Hard Place
In April 1969 Medical Marketing & Media published the results of an exclusive Detailing & Physician Survey, from which its editors...